sparta-commodities-website-preview-shots

Meet Sparta — Market Intelligence for Commodity Traders

Sparta Commodities is a Geneva‑based AI-powered trading intelligence platform built for commodity traders, analysts, and risk teams. They aggregate data, forecasts, pricing, and arbitrage signals into one unified, actionable dashboard. 

Despite its domain expertise and strong product market fit, Sparta’s web presence was underperforming. Its branding, UX, speed, and messaging didn’t reflect the platform’s sophistication — leading to weak lead acquisition and user trust signals.

Why Sparta’s Website Was Slowing Growth

Poor Performance & Technical Friction

  • Key pages loaded slowly, hurting Core Web Vitals and SEO.
  • Heavy assets, unoptimised scripts and lack of caching degraded UX.
  • Page speed inconsistencies across regions diluted global reach.

Weak Conversion Paths & Messaging Mismatch

  • Product value propositions were buried or inconsistent across pages.
  • CTAs were unclear or missing on strategic pages like platform modules.
  • No structured analytics on funnel drop-offs or user flows.

Operational Dependency & Growth Bottlenecks

  • Marketing team depended on devs for even minor content changes.
  • Limited templating prevented A/B testing or campaign agility.
  • No scalable content framework for launching new vertical pages.

Our Approach: Performance + CRO + Brand Alignment

Platform Rebuild & Performance Architecture

We refactored Sparta’s website on WordPress with a modular, high-performance architecture. We focused on:

  • Reducing render-blocking resources, lazy scripting, and deferring non-critical CSS
  • Image optimisation, CDN integration, and smart caching
  • Regional edge nodes and asset delivery tweaks to support global reach

Conversion-Oriented UX & Messaging Structure

We redesigned IA and page templates with a buyer-first lens:

  • Clear product module pages (Curves, Intelligence, Forecasts)
  • Prominent, contextual CTAs (e.g. “Request Demo”, “View Signals”)
  • Persona‑oriented messaging and content blocks for credibility

Analytics, Funnel Tracking & CRO Setup

We built full visibility into user behaviour and funnel leaks:

  • Event tracking: scroll depth, button clicks, form submits
  • Multi-step funnel dashboards to identify dropouts
  • Test-ready variants built in from handoff (headlines, layouts, CTAs)

Empowering Marketing Ops & Growth Agility

To remove dev dependence, we handed over:

  • A component library allowing internal changes without code
  • Guidelines for using AI-assisted copy prompts for rapid variant creation
  • Onboarding and documentation so internal teams can scale launches

Impact & Results — Performance, Traffic & Leads

Technical & Engagement Gains

  • Load times reduced by ~39 % across critical pages
  • Core Web Vitals hit green thresholds for LCP, CLS, FID
  • Organic traffic to product pages jumped 26 %

Conversion & Funnel Improvements

  • Demo request conversions rose 24 %
  • New ranking for 100+ high-intent keywords in top 3 results
  • Lower bounce rates and higher dwell times observed across key flows

Strategic & Brand Outcomes

  • Web presence now matches Sparta’s AI & data credibility
  • Marketing team now runs campaigns, pages, and tests independently
  • Sales and product teams can lean on the site as a selling asset

Client Feedback

"Amit has a fantastic ability to break down technical complexities into actionable solutions, which made collaboration seamless even for non-technical stakeholders. His proactive communication ensured that the project stayed on track and that any challenges were swiftly resolved. The end result was a website that met and exceeded our expectations. Amit’s work directly contributed to strengthening our digital presence and enhancing our engagement with clients."

Matt S, Vice President Marketing, Sparta