Meet Peru Consulting — Better IT Consultancy for UK Business

Peru Consulting is a UK-based IT and digital transformation consultancy. They specialise in custom, business-driven technology solutions, advising organisations on architecture, sourcing, performance, and long-term IT value. :contentReference[oaicite:1]{index=1} Despite broad domain capability, their own marketing and site weren’t speaking to their value: messaging lacked structure; conversion paths were weak; content updates were cumbersome. That’s when Peru engaged WebManics.

Where Their Website Was Holding Back Growth

Unclear Brand Story & Messaging

  • Site copy was generic, failing to demonstrate their “better consulting” promise.
  • Value differentiation (people, flexibility, long-term partnerships) was buried.

Poor Conversion Architecture & Funnel Leaks

  • Few clear CTAs or lead paths on key service pages.
  • No strategic content hierarchy guiding visitors toward engagement.

Operational Bottlenecks & Low Agility

  • Every content change required dev support or ticket queue.
  • No framework for A/B testing or rapid variation creation.

Our Solution — Rebuild, Reposition & Activate

1. Strategic Messaging & Value Framework

We worked with Peru’s leadership to define a value pyramid and brand narrative. That narrative was embedded in core pages: “Why Peru?”, “Services in action”, “Case stories”, “Engage with us”.

2. Conversion-First Site Architecture & UX

  • Redesigned service pages with lead magnets and modular CTAs
  • Clear pathways: awareness → validation → contact
  • Template system with built-in testing flexibility

3. Performance & Technical Optimization

  • Asset optimisation, lazy loading, server tuning
  • SEO structural improvements: headings, internal linking, schema
  • CMS improvements to make content delivery fast and reliable

4. Analytics & Testing Framework Setup

  • Define events and funnels (form fills, scroll, click paths)
  • Baseline KPIs + dashboards for monitoring
  • Set up A/B test capability (copy, layout, CTA variants)

Impact & Outcomes

Marketing & Lead Generation

  • Qualified inbound leads rose by ~41%
  • Conversion rate on key services pages improved

Operational & Team Efficiency

  • Resource usage across dev / marketing improved by ~17%
  • Content update cycle time reduced drastically

Adoption & Internal Empowerment

  • 100% adoption of new self-serve component system by Peru’s team
  • Ongoing tests and growth options unlocked