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Meet SmartVault — Secure Document Sharing for Accountants & SMEs

SmartVault is a leading provider of secure cloud-based document management and client portals, serving accountants, financial professionals, and SMEs worldwide. Their platform simplifies compliance and collaboration across tax, audit, and payroll workflows.

As SmartVault expanded globally, their website needed to reflect enterprise-level trust, support multilingual content, and make it easier for users to explore pricing and start trials — without developer bottlenecks.

The Challenge — Legacy Limitations Held Back Growth

1. Rigid CMS structure limited agility

  • Marketing needed dev support for every landing page or content change
  • Template inflexibility made design iterations time-consuming and costly

2. Pricing and plan structure didn’t support localisation

  • No way to present region-specific plans, currencies, or features
  • Manual duplication of pages made multi-language scale inefficient

3. Inconsistent UX and visual identity across content blocks

  • Non-standard components caused design debt and editing friction
  • Inconsistent layouts impacted trust and engagement

Our Solution — Modular, Multilingual, and Marketing-Friendly

1. 45+ Custom Blocks Built in WPBakery

We rebuilt the site’s core components as reusable WPBakery blocks, enabling SmartVault’s team to launch or iterate content visually — without code.

2. Full Multilingual Support

  • Two fully localised site variants launched: EN + FR
  • Language-specific pages share structure, support SEO and GDPR compliance
  • Easy extension for future language or regional expansion

3. Pricing Page Redesign for Clarity and Conversion

  • Support for multiple currencies and plan structures
  • Sticky CTAs, plan highlights, feature comparisons
  • Improved visual hierarchy and mobile experience

4. CRO-Ready Infrastructure

  • All CTAs and scroll zones tracked in GA4 and HubSpot
  • Optimised for speed, accessibility, and A/B testing
  • Built-in flexibility for future experiments

The Results — Faster, Simpler, More Scalable

Quantitative Outcomes

  • 24% increase in engagement on the redesigned pricing page
  • Time-to-launch for new content reduced significantly
  • GDPR-safe bilingual rollout enabled without doubling dev effort

Strategic Wins

  • Marketing team can now build pages independently
  • Pricing and plan content now scales with geography
  • Design consistency improved site trust and usability