lumi-global-website-preview-shots

Meet Lumi Global — A Leader in Secure AGM & Governance Tech

Lumi Global is a UK-based SaaS company delivering secure, app-based AGM, governance, and event tech to over 40 countries. They support listed companies, associations, and member-based organisations to run high-stakes meetings with real-time participation, Q&A, and compliance reporting.

But despite global scale, their HubSpot-powered website was falling short, creating bottlenecks for the marketing team and failing to convert site traffic into qualified leads.

Why Their Old Website Was Hurting Conversions and Growth

Lumi’s original site was rigid, slow, and lacked the CRO foundations needed to engage decision makers.

Key issues included:

  • Outdated templates that restricted brand storytelling
  • Slow performance hurting SEO and mobile engagement
  • No visibility on funnel drop-off (no GA4 / HubSpot event schema)
  • Marketing dependency on devs to launch or test pages
  • Inflexible structure with no support for A/B tests or scalable campaigns

Even with a globally credible product, the website leaked conversions at every stage of the user journey.

The Solution — A CRO-Led Rebuild to Unlock Speed and Scale

Built for Performance, Speed, and Organic Growth  

We rebuilt Lumi’s site on a WordPress framework designed for scalability. Every component was optimised for performance, security, and SEO.

  • Core Web Vitals uplift across all major templates  
  • Lazy loading, asset minification, and server tuning  
  • PageSpeed scores more than doubled across key flows

CRO-Optimised Page Templates and Journeys  

Instead of generic marketing fluff, we restructured the site around buyer journeys.

  • Clear demo and platform CTAs on all product pages  
  • Modular templates that let marketers launch without devs  
  • CRO principles embedded in IA, content blocks, and CTA design  
  • Persona-matched copy and UX patterns based on SaaS best practice

Full Funnel Tracking and Event Visibility  

We implemented GA4 and HubSpot event schema across the site.

  • Scroll depth, form completions, button clicks, demo requests  
  • 10+ event-based funnel reports shipped at handover  
  • Enabled ongoing A/B testing via GPT-assisted copy variants

Self-Serve Marketing and Agile Campaign Setup  

We eliminated dev bottlenecks by handing over a pattern library that allowed their internal team to:

  • Launch new pages in hours, not days  
  • Swap copy and CTAs using brand-trained GPT prompts  
  • Run ongoing campaigns without external support

Measurable Impact — Scroll, Speed, and Share of Voice

Engagement Gains

  • Scroll depth rose from 39% to 77% average on key pages  
  • Bounce rate reduced (est. –20%)  
  • Average session duration improved (est. +30%)

Technical & SEO Wins

  • PageSpeed scores doubled  
  • LCP and CLS metrics reached green thresholds  
  • Pages now indexed faster, with lower crawl delay

Marketing & Funnel Outcomes

  • New site featured in 5+ global media outlets, including Reuters  
  • Time to launch a new campaign page: reduced by 90%  
  • Internal team now owns page testing and copy without dev tickets

Strategic Result  

The rebuilt site aligned with Lumi’s enterprise credibility and gave their sales and marketing teams a platform they could actually use to drive demos, engagement, and trust.

Client Feedback

"Having just finished a project and launched a new website where Amit was the lead developer, I'm incredibly impressed with his capabilities and friendly personality. Not only did he develop our new website to a level exceeding expectations, but the way he managed his own team, communicated with us as a client, and being an all-round great guy to work with - it made the entire experience an absolute pleasure."

Nik N, Head of Performance Marketing, Lumi Global